Fees and automated payment
These are the fees of TBAC | IBES - International Brand Excellence Standard itself. Pay online with Stripe. Pay online is for signed-in BRAND ALLIES. When payment succeeds, the Brand Aspirant submission portal unlocks and you are taken to your dashboard. TBLE services are invoiced separately.
Step 1: Brand Alliance, yearly membership
| Tier | Yearly fee (USD) | Who it fits |
|---|---|---|
| Emerging BRAND ALLY | 250 | Pre-revenue or under 3 years; under 10 staff; one market |
| SME | 750 | 3+ years; about 10 to 200 staff; under about USD 10 million |
| Corporate | 2,500 | 200+ staff or over USD 10 million; national or regional |
| Institutional / Multinational | 6,000 | Multi-country, listed, or a large public body |
Steps 2 and 3: the Brand Mirror and the BrandMark Review
One-time fees, per 3-year cycle.
| Tier | Brand Mirror support (USD) | BrandMark Review (USD) | Annual Shine Check, years 1 and 2 (USD) |
|---|---|---|---|
| Emerging Brand Ally | 500 | 1,200 | 150 |
| SME | 1,500 | 3,000 | 400 |
| Corporate | 4,000 | 8,000 | 1,200 |
| Institutional / Multinational | 8,000 | 15,000 | 2,500 |
Before joining: the Brand Snapshot is free
TBAC | IBES wants every organization to see where it stands today, with no cost in the way of that first honest look.
Pay online is locked
Not a BRAND ALLY yet? Join and pay in one step. Your account is ready as soon as your payment is confirmed.
Join as a BRAND ALLYFees of TBAC | IBES - International Brand Excellence Standard
The fees of TBAC | IBES - International Brand Excellence Standard depend on the size tier of the brand: Emerging BRAND ALLY, SME, Corporate, or Institutional or Multinational. The Brand Snapshot is free. All fees are in USD and are paid online with Stripe.
Key facts about fees and payment at TBAC | IBES - International Brand Excellence Standard
- All fees are in USD and paid online with Stripe.
- Brand Mirror support and BrandMark Review are one-time fees per 3-year cycle.
- The Annual Shine Check is paid in years 1 and 2.
- The Snapshot is free.
Questions about fees and payment at TBAC | IBES - International Brand Excellence Standard
What does Brand Alliance membership cost?
Yearly fees are USD 250 for Emerging BRAND ALLY, USD 750 for SME, USD 2,500 for Corporate, and USD 6,000 for Institutional or Multinational organizations.
Is there a discount for joining early?
Yes, while the launch offer is on. The BRAND ALLY fee is the launch fee for every company size. If the Brand Mirror support is paid together with the BRAND ALLY fee, or later within 12 months of joining, a launch bundle takes 15 percent off the BRAND ALLY fee and the Brand Mirror fee together, once per member. One promo code can then be applied to the amount that remains. The price is worked out in this order: list price, launch bundle, promo code, amount due. Renewals are charged at the standard fee for the tier, and the launch fee and promo codes apply to the first year only.
How is the Year 3 renewal priced?
Renewal is priced the same as the BrandMark Review fee for the brand's tier, since renewal is a shorter version of the Mirror and the Review.
Are TBLE services in the TBAC | IBES checkout?
No. TBLE services are invoiced separately by TBLE and are not sold in the TBAC | IBES checkout.