The BrandLaureate Accreditation Council TBAC | IBES
PortalStart as BRAND ALLY
Step 1 of the BrandMark Pathway of TBAC | IBES - International Brand Excellence Standard

Join the Brand Alliance

Yearly Membership - Automatic approval once payment is completed and the Code of Conduct is accepted. Your Ally Seal is issued automatically once your email is verified.

The Brand Alliance is the yearly membership of TBAC | IBES - International Brand Excellence Standard. A member is called a BRAND ALLY. Joining is automatic and does not need a review.

1. Choose your tier

2. Your organization

Country code detected automatically: United States (+1). Change it if that is not right.

3. Your password

At least 12 characters. A phrase of several words is easy to remember and hard to guess. You can paste a password from your password manager.

4. Code of Conduct

What happens the moment you pay

1. Stripe confirms

A verified Stripe webhook marks the payment as succeeded.

2. Account created

Your account opens with the password you chose, with BRAND ALLY status.

3. You are signed in

This browser is signed in and taken to your dashboard.

4. Verify your email

Use the button we email you to unlock your Registry listing, seal, certificate and Brand Mirror submission.

Key facts about joining the Brand Alliance at TBAC | IBES - International Brand Excellence Standard

  • Four tiers: Emerging BRAND ALLY, SME, Corporate, Institutional or Multinational.
  • Yearly fees in USD: 250, 750, 2,500 and 6,000.
  • Approval is automatic after payment and acceptance of the Code of Conduct.
  • Step 1 of the BrandMark Pathway: BRAND ALLY.

Questions about joining the Brand Alliance at TBAC | IBES - International Brand Excellence Standard

  • How much does Brand Alliance membership cost?

    Yearly Brand Alliance fees are USD 250 for Emerging BRAND ALLY, USD 750 for SME, USD 2,500 for Corporate, and USD 6,000 for Institutional or Multinational organizations.

  • Is approval of a Brand Alliance membership automatic?

    Yes. Approval is automatic once payment is completed and the Code of Conduct is accepted. The Ally Seal is then issued automatically.

  • What happens after I pay?

    Stripe confirms the payment, your member account opens with BRAND ALLY status, your login is emailed, and you appear in the Registry and land in your dashboard.

  • Do I need to prepare anything before I join the Brand Alliance?

    No. Joining needs only an application, the Code of Conduct, and the entry fee. The 24-item evidence list applies later, when a brand begins the Brand Mirror step.

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