Governance & Review of TBAC | IBES - International Brand Excellence Standard
TBAC | IBES - International Brand Excellence Standard is published by TBAC, The BrandLaureate Accreditation Council. TBAC is under The World Brands Foundation (TWBF). This page names the Council of TBAC | IBES and its five International Expert Reviewers, with the role and field of each person.
Key facts about governance and review
- The Council of TBAC | IBES has four members: World President, Honorable Chancellor, Chief Executive Officer and International Advisor.
- There are five International Expert Reviewers, from France, the United Kingdom, the United Arab Emirates, South Africa and Kenya.
- TBAC | IBES - International Brand Excellence Standard is published by TBAC, which is under The World Brands Foundation (TWBF).
- TBAC | IBES is a brand excellence standard; it is separate from academic or education accreditation.
Council and International Expert Reviewers of TBAC | IBES - International Brand Excellence Standard
Council
The Council of TBAC | IBES - International Brand Excellence Standard:
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Hon. President Emeritus Prof. Dr. KK Johan
World President
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Dr. Chew Bee Peng
Honorable Chancellor
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Ms. Hilary Ng
Chief Executive Officer
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Ky. Col. Prof. Dr. Edward Roy Krishnan
International Advisor
Expert Reviewers
The International Expert Reviewers of TBAC | IBES, with their field of expertise and country:
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Dr. Fabrice Brechet
International Expert Reviewer
Business Strategy and Education Management | France
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Prof. Dr. Joel Farnworth
International Expert Reviewer
Strategy, Leadership and HR Development | United Kingdom
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Dr. Alya Al Hebshi
International Expert Reviewer
Strategic Communications and Brand Leadership | United Arab Emirates
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Dr. Mari Simpson
International Expert Reviewer
Education Leadership and School Transformation | South Africa
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Prof. Dr. Fredrick Aoko
International Expert Reviewer
International Law, Arbitration and Mediation | Kenya
Independence
The BrandMark Council is kept separate from sales, membership and consulting, in both structure and money. Council members receive no bonus tied to a yes or a no. The platform drafts the score, a reviewer recommends a result, and the BrandMark Council gives the final approval. A brand can request a Second Look Review within 30 days.
If a brand has used TBLE consulting in the last 6 months, the BrandMark Council is informed, and at least one reviewer must have no business link with that brand.
Organization behind TBAC | IBES
- TBAC, The BrandLaureate Accreditation Council. Publishes TBAC | IBES - International Brand Excellence Standard and issues the BrandMark. Email: [email protected].
- The World Brands Foundation (TWBF). TBAC is under TWBF. Co. Reg. No. 200901001746 (844673-X). Address: 39B-41B, Jalan SS21/60, Damansara Utama, 47400 Petaling Jaya, Selangor, Malaysia. Telephone: +603 7710 0348 /
+603 7710 0349. Email: [email protected]. - The BrandLaureate International Pte Ltd. 3 Fraser Street, #04-23A, Duo Tower, Singapore 189352. Telephone: +65 8924 9908.
- TBLE, The BrandLaureate Education. Provides complementary services: training, workshops, Brand Clinic, consultation, Startup Hub, IKON SKILLS™ credentials and the EIU degree pathway. TBLE invoices its services separately. See TBLE additional services.
- The BrandLaureate awards. A separate program that has run for twenty years. www.thebrandlaureate.com.
TBAC | IBES is a brand excellence standard; it is separate from academic or education accreditation.
Questions about who governs and reviews TBAC | IBES - International Brand Excellence Standard
Who publishes TBAC | IBES - International Brand Excellence Standard?
TBAC | IBES - International Brand Excellence Standard is published by TBAC, The BrandLaureate Accreditation Council. TBAC is under The World Brands Foundation (TWBF).
Who governs TBAC | IBES - International Brand Excellence Standard?
The Council of TBAC | IBES is Hon. President Emeritus Prof. Dr. KK Johan, World President; Dr. Chew Bee Peng, Honorable Chancellor; Ms. Hilary Ng, Chief Executive Officer; Ky. Col. Prof. Dr. Edward Roy Krishnan, International Advisor.
Who are the International Expert Reviewers of TBAC | IBES?
The International Expert Reviewers are Dr. Fabrice Brechet (France), Prof. Dr. Joel Farnworth (United Kingdom), Dr. Alya Al Hebshi (United Arab Emirates), Dr. Mari Simpson (South Africa), Prof. Dr. Fredrick Aoko (Kenya). Each reviewer is listed with a field of expertise on the Governance and Review page.
How is TBLE related to TBAC?
TBLE, The BrandLaureate Education, provides complementary services. TBLE services are invoiced separately.
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