Accreditation-worthy brands are often award-worthy brands
The BrandLaureate awards recognize what a brand has already achieved. TBAC | IBES - International Brand Excellence Standard checks the evidence for a brand now and issues a BrandMark. The two paths are separate.
The awards look backward: they tell the world what a brand already became. TBAC | IBES looks forward: it walks with a brand while it becomes a recognizable, award-worthy name.
A BrandMarked organization is not promised an award. The two paths stay separate, on purpose. Still, a clean BrandMark file, a public Registry listing, and three years of Shine Checks give an awards jury a body of proof that a gala speech cannot replace.
Past laureates are invited first as BRAND ALLIES. Many will find the BrandMark the natural next proof after the trophy.
The awards look backward
A public celebration of a brand that already arrived.
The BrandMark looks forward
Evidence, a score and an independent review behind every seal.
Key facts about the awards and the BrandMark at TBAC | IBES - International Brand Excellence Standard
- The BrandLaureate awards have run for twenty years.
- The awards recognize what a brand has already achieved.
- The BrandMark is based on evidence, a score and an independent review.
- The two paths are separate.
Questions about the awards and the BrandMark at TBAC | IBES - International Brand Excellence Standard
How are The BrandLaureate awards different from the BrandMark?
The BrandLaureate awards celebrate a brand at one moment in time, based on reputation and a judged submission. The BrandMark is backed by evidence, a score, and an independent review, and is renewed on a schedule.
Is a BrandMarked organization promised an award?
No. A BrandMarked organization is not promised an award. The two paths stay separate, on purpose.
Are past laureates invited to join TBAC | IBES?
Yes. Past laureates are invited first as BRAND ALLIES.
Who runs The BrandLaureate awards and TBAC?
TBAC is under The World Brands Foundation (TWBF). The BrandLaureate awards are a separate program that has run for twenty years.