TBAC | IBES - International Brand Excellence Standard
Awards told the world a brand is trusted. The BrandMark proves it.
For twenty years, The BrandLaureate has celebrated brands that already arrived. The BrandLaureate Accreditation Council walks beside a brand on the way there, with evidence, a score, and an independent review behind every seal.
The BrandLaureate’s BrandMark: the difference between claiming trust and proving it.
What is TBAC | IBES - International Brand Excellence Standard?
TBAC | IBES - International Brand Excellence Standard is a brand excellence standard published by TBAC, The BrandLaureate Accreditation Council. TBAC is under The World Brands Foundation (TWBF). The standard checks a whole brand against Six Trust Pillars. A brand that meets the required score receives a BrandMark, valid for three years.
TBAC | IBES is a brand excellence standard; it is separate from academic or education accreditation.
- Six Trust Pillars: brand strategy, governance, customer and staff experience, money and market strength, new ideas, and ethics.
- Three steps: BRAND ALLY, Brand Aspirant, BrandMark.
- Three BrandMark tiers: Verified, Distinguished and Icon.
- Most brands finish in 8 to 12 weeks.
Read: What is TBAC | IBES - International Brand Excellence Standard?
Twenty years, and the next twenty
The World Brands Foundation spent two decades building something real. Awards remain the public celebration of a brand that already arrived. TBAC | IBES is the walk before that evening, and the proof that outlasts it.
TWBF
The Foundation. Twenty years of awards, judges, laureates, and a name people already trust.
TBAC | IBES - International Brand Excellence Standard
The brand excellence standard, published by TBAC and under TWBF. Join. Hold up the Brand Mirror. Earn the BrandMark. Renew on a schedule.
TBLE: additional services
Complementary services. TBLE (The BrandLaureate Education) provides training, workshops, the Brand Clinic, the Startup Hub, and emerging degree pathways. TBLE services are invoiced separately.
Who governs and reviews TBAC | IBES - International Brand Excellence Standard
TBAC is under The World Brands Foundation (TWBF).
Council
- Hon. President Emeritus Prof. Dr. KK Johan - World President
- Dr. Chew Bee Peng - Honorable Chancellor
- Ms. Hilary Ng - Chief Executive Officer
- Ky. Col. Prof. Dr. Edward Roy Krishnan - International Advisor
International Expert Reviewers
- Dr. Fabrice Brechet (France)
- Prof. Dr. Joel Farnworth (United Kingdom)
- Dr. Alya Al Hebshi (United Arab Emirates)
- Dr. Mari Simpson (South Africa)
- Prof. Dr. Fredrick Aoko (Kenya)
What TBAC | IBES is for
TBAC | IBES checks a whole brand, not one person and not one campaign. It looks at strategy, governance, customer and staff experience, money and market strength, new ideas, and ethics.
Scoring is drafted on this platform. Reviewers assess the file and recommend a result. The final approval is always given by the BrandMark Council, and the decision returns to the brand on the same platform.
Questions about TBAC | IBES - International Brand Excellence Standard
What is TBAC | IBES - International Brand Excellence Standard?
It is a brand excellence standard published by TBAC, The BrandLaureate Accreditation Council, under The World Brands Foundation (TWBF). It checks a whole brand against Six Trust Pillars and issues a BrandMark to brands that meet the required score.
Is the TBAC | IBES Brand Snapshot free?
Yes. The Brand Snapshot is a free self-check with 24 questions. It takes about 10 minutes and gives an instant score. It is not an accreditation decision.
How long does it take to earn a BrandMark?
Most brands finish in 8 to 12 weeks. Large multi-country brands may take up to 16 weeks. A BrandMark is valid for three years.
Who stands behind TBAC | IBES - International Brand Excellence Standard?
TBAC is under TWBF, The World Brands Foundation. The Council of TBAC | IBES is Hon. President Emeritus Prof. Dr. KK Johan, World President; Dr. Chew Bee Peng, Honorable Chancellor; Ms. Hilary Ng, Chief Executive Officer; Ky. Col. Prof. Dr. Edward Roy Krishnan, International Advisor. The International Expert Reviewers are Dr. Fabrice Brechet (France), Prof. Dr. Joel Farnworth (United Kingdom), Dr. Alya Al Hebshi (United Arab Emirates), Dr. Mari Simpson (South Africa), Prof. Dr. Fredrick Aoko (Kenya).
Not ready to commit? See where your brand stands.
The Brand Snapshot is free, takes about ten minutes, and scores you automatically.